Have a colorful new year!

Jellybeans

Well that is one of my intentions for the new year. While working during the mid holiday I have  inbetween made up some new year resolutions for 2011 too. Here's some:

 

1. Eat more ice cream

2. Walk 30 minutes every day

3. Have some alone time every day

4. Travel a place I never been before

5. Accept that flaws is part of making us what we are - perfection is overrated. 

6. Start working for real on my color project! (read below)

7. Not beat myself up if I'm not able to fulfill 100% point 2 - 6. 

For several years I've had an idea about a book project related to colors. It will be highly subjective and intertwined with professional and personal knowledge with sole purpose of being inspirational. In a busy life it has been difficult to set aside time and it's the kind of project that I probably will need late night and wee hours to accomplish; but I sure would like to get started! As a parallel to this project I hope to trickle some into my blog and follow up with colorful news every month.

In the meantime here's an article from Landor about color trends: Trends in color direction

Warm digital bagels

A fun "back to the future" ad just before we enter into a new year. I found this related to the article recently posted by COLORlovers showing work of the artist Karl Addison; a nice confirmation of the fact that hand drawings and more personal visual styles are on the rise. Quote: 

"..there has been a resurgence with straight-up hand-drawn logos & advertisements rounding out many companies identities. This style can give an old fashion, home-made, classic, tactile feel and it adds in a sense of craft that is often not translated to the consumer through photography".

To see the works of Karl Addison: Karl Addison's Bagels & the Hand-drawn Ad Trend

A related blog posting about this issue is:  Imperfect is the new perfect in packaging trends

Have more fun in 2011 !

Well, that is the new year's  resolution for  the Australian ad agency Droga5  - and it really isn't such a bad idea is it ? The copy-rich ad was published earlier this  month as a full page ad in  "The Australian"

To see the ad:  

"Happy, whatever"