February 25, 2011

Research versus gut-feeling

One thing that is important to remember in regards to "gut feeling" is that it is not a magical crystal ball. A gut feeling is eventually the result of everything you are, including your academical background, your experience and all the information you read. So keep on gathering; whether it is commercials on a subway train, browsing the internet, studies at a university or visual information from your surroundings. Your gut feeling feeds from all this. 

Nevertheless, research is important and should be an integrated part in any project. My blogpost "An uncomfortable discussion" could be a practical example. Make sure, either alone or with the support of others that your idea is unique. 

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