January 2, 2011

The color of 2011

"Passion"
I never intend to use the same illustration more than once on my blog but making an exeption this time by pulling out the digital illustration in regards to the posting: "Passionate people build passionate brands that attract passionate customers" 

"Passion" was published December 5th, and on December 9th Pantone announced the color of the year 2011 "Honeysuckle".  As a designer it is nice to get this kind of confirmation about the work you do, especially when it comes to working with colors.

Reading the article in The Wall Street Journal also confirms a reoccurring trend: In downturns people need optimism and favor/appreciate color strong nuances, while after a certain time of economical growth theres a tendency moving towards softer shades.

To read the Wall Street Journal article: The New Hue for 2011

Pantone's press release: Pantone Reveals Color of the Year for 2011

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