June 21, 2011

Be Yourself

Here's a link to an article with focus on the importance of staying true to your values in a branding perspective. If you are in the position of re-building / creating brands for others make sure to listen, grasp and understand the core idea so the branding becomes a reflection of your clients values.

Read:  Hardee’s Great Rebirth: Why Being Yourself is the Greatest Ad Ever

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