May 31, 2011

3D Brands

El momento del café
A link to an article that tells you how and why Starbuck's branding program has been so successful. Reading the article it made me think about how modern marketing actually could pick up a thing or two from design principles.

When working with visual elements, 3D included, changing one composite have  consequences for other objects and perspectives. In the same way you have to adjust or add elements in a branding program to obtain the big picture you want others to see.

To read the article: The Brand Experience

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