This is a follow up on previous blogpost: A social media generation report that gave you a schematic and statistic insight into how Babyboomers, Generation X and Y uses social media in their daily life.
Today's link gives an instant and more psychological approach to the mentioned generations with a "must read" recommendation for those who want to dig deeper into the subject.
To read article: Emotional branding for the generations
To read article: Emotional branding for the generations
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