Here's a great trend watch report that sums up some very possible mainstreams in consumer behavior 2011; from online status symbols to emerging generosity and urbanomics. Something for everyone!
One time somebody told me they thought reports like this were a cynical way of dissecting innocent consumers. Of course as with many other things in life companies will try to utilize the information for profit reasons and anyone with a marketing background will look upon it as a vital part of macro research. But it really isn't only about that. These reports are based on current human behavior and I have always liked to read them because they offer a unique opportunity to feel the pulse of human life and thought patterns, in many ways much better than any news hour could ever offer me. It is like a mirrored reflection of our beliefs and disbeliefs, colored by global and national events and opinions, commercial or not. To read the report:
11 crucial consumer trends for 2011
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