February 24, 2011

Mountain climbing

Anirban Biswas from Kolkata, India.
This blogpost made me think of a saying from the world famous moutain climber Arne Naess: "The first step of a mountain climb is just as important as the last one".

This is actually life knowledge that goes far beyond any mountain hill and should be an important reminder to everything we do in our lives; whether it is climbing mountains or creating marketing materials. 

It again translates into the importance of putting some passion and research into the work you are doing, and not to assume all info you receive on your desk is valid. Do your (mountain climb) research !

To read the blogpost: In Groupon Ad, Even the Mountain Was a Problem

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