February 18, 2011

Absolutely wonderful !

Here's a look at the new design for Absolut's Wild Tea Vodka. Absolut is one of those companies that has a long heritage in regards to innovative design; always cutting edge and studying the design through several decades you will also see the design adapting to modern culture, art and fashion trends.

My take on the new design is that it represents a naturalistic and organic style in sync with tendencies in other markets and packaging design in general (Ref. blogpost: "Imperfect is the new perfect in packaging trends")

From press release:
"For thousands of years, oolong – or “black dragon” tea has inspired kings and cultures all over the world. Now, its dark tones and mysterious richness have been introduced to the wild, delicate character of Nordic elderflower and harmonized with a smooth, mellow vodka base." 

Check this link for a fun and interesting video about Absolut's history and design development: "The Story of Absolut"

Here is a link to another blogpost about the new design with a video from "behind the scenes" in the making of Absolut's campaign material: "Wild Tea Vodka? Yes Please!" 

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