Colorful thoughts

The RYB model

This is a link to a blog post focusing on the  importance of having some source of knowledge when working on projects involving graphic design and use of colors. Larissa Harris points to the entry of a vast area rooted in science (Sir Isaac Newton created the first diagram of colors in 1666) and that it take years of practice to master the art. What she does not mention is there is not only one color theory but many and most importantly there is no manual with right/wrong answers. Color theories are extremely useful but they are guidelines only.

The Munsell color system

Harris focus on the importance of harmonizing colors and here is where I may part a little away from her opinions: Sometimes it can be worthwhile to break some harmony rules and take a step away from what everyone else is doing. Reflect over the fact that a color reckoned as fashionable today, may  have been unthought-of yesterday, not to mention different use of colors in cultures, countries and markets.

With that said and meeting up with Larissa again, the bottom line is that it is not advisable to gamble and implement a color just because it seems to look OK. Reading between the lines this is what Harris tries to warn about. There are technical aspects, especially related to digital medias and you need to have some basic knowledge on how to differentiate between RGB, CMYK, spot colors etc. to get it right.

The NCS color system

Another interesting aspect: She tells us about her daughter wanting to accessorize in an original and unusual way. Children have an innocent and "clean" perception of colors in comparison to grown ups where elements like learned habits, influence of social/business norms and fashion trends has a stronghold on our choices. In a professional sense this points to the fact that it is not enough to have knowledge about color theories, you also need to know facts about history, brand norms, market segments, social/cultural differences, present trends and preferably forecasts too.

Additive colors

Working with colors can certainly be challenging and sometimes it requires a rebel soul to figure out new un-thought-of-but-still-acceptable-crowd-cheering-color-combination's. But more often, the most important job you do is to comply with already existing design  guidelines and make sure the correct color codes gets implemented.

To read the article:
Color theory and the graphic designer