An updated version of article posted Febr. 11th, giving a more practical perspective about this consumer trend:
"..many brands are already delighting citysumers around the world. In the eight areas highlighted, where do you see opportunities for the brands you represent?"
To read article:
The Rise of The Citysumer - Part 2
This is the original link article posted Feb. 11th, giving you in dept information about the consumer trend: "Citysumers - The future consumption arena is urban"
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