December 4, 2010

Is your favorite color determined by experience ?

A favorite subject of mine! It is widely known that colors can have different meaning from culture to culture and the influence this have on our choices of colors in design, marketing materials and product development all over the world.

Through studies and research scientist have even found that our perception of colors can be linked to physical factors. For example: Do you know there is no other color the human eye can distinguish more hues and nuances of than green ? Scientist believe this is a direct result of our evolution as humans. Linked back to a time where the ability to distinguish different green nuances in the nature was a matter of survival.

But there is of course a clear and overwhelming amount of psychological aspects and reasons to our  perception of colors. This article adds some interesting perspectives:

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