November 29, 2010

Checklist for branding projects

A checkout list for anyone involved with branding projects. I like this article because it includes other important elements that not always get the same attention as logos and company/product names. The article highlights as an example how important the graphic plaid pattern for the Scotch tape brand have been for its branding purposes and not to forget the important impact colors have on any branding package. Read more: 
 
"How to build your brand and avoid an identity crisis"

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